Twitter is a shorter format social media platform which has 330 million monthly active users. This 280 characters social media platform is widely used for news and opinions in a brief way. Business finds twitter to be the go-to place for its interactions with its audience. Just like other social media platforms, twitter’s algorithm considers timeliness as an important factor in a post's visibility. And Businesses surely do not want to get lost among the huge crowd who wants to grab the audience's attention.

Unlike other Social Media Applications like Instagram where users scroll for around 18 minutes in a day, Twitter users only scroll for 3.39 minutes in a session and thus provide a very small window of time to grab their attention. In that case, it gets extremely important that the timing of the post is given enough thought. A complete and comprehensive twitter strategy must be laid out for the entire week in advance so that discipline of timing could be honored.

Since Twitter has become the go-to place to share ideas and thoughts in the most innovative way possible, more and more businesses strive to be on top of the feed of their audience.


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Here it comes again!

Google is back with its much-awaited 4th edition of 'Google for Startups Accelerator' program. This program helps your start-up innovate and grow in unique ways. It ensures that selected entrepreneurs are exposed to world-class facilities and environments which ensure rapid growth.

Google Accelerator is unique as it develops leaders for next-generation. The batch goes through multiple training modules with a mentor that advises the business in solving problems at a scale.

It helps entrepreneurs to grow by sharing knowledge of successful companies. They connect the leaders with experts who provide them with technical support and problem-solving techniques. The accelerates also conduct a workshop that is focused on product design, customer acquisition, and leadership development for founders. Besides the startup also gets to leverage the huge network of innovators, investors, experts, PR. etc for their better performance.

This equity-free support provided by Google Accelerator aims to connect the promising startups with the best of everything. This prestigious program will be accepting the application till June 30th, 2020. So if you are a promising startup with the aim to fly high, this is the chance for you! Apply here!


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Updated: Jun 23, 2020

Social Media Websites have connected us like nothing else. Facebook has an active user base of over 2.4 billion people while Instagram has traffic of over 1 billion people. The public uses this tech for communication and connectivity purposes while businesses use it for approaching its potential clients and spreading awareness about its Brand.

  1. Try to be present at all the major Social Media platforms like Facebook, Twitter, Pinterest, Instagram, LinkedIn if possible. The more you are visible, the more word it spreads.

  2. Stay consistent and active over social media. You will not want your follower to lose interest in you.

  3. Do not plagiarise your content. The copy-paste content will not be appreciated by the followers.

  4. Promote your content using social media influencers as they have a huge sway over a large audience.

  5. Use imagery in your posts for more visibility.

  6. Do not impart any information if you are not sure of its authenticity and genuineness. There is a risk of appearing as someone who spreads fake news if you do so.

  7. Do not respond to negative comments rudely or with aggression. It’s better to leave the haters alone.

  8. Avoid using formal language all the time and try to be more personalized as the audience is more likely to be feel connected this way.

  9. Keep your captions crisp and witty.

  10. Use hashtags# in all your posts to get noticed more.

#DigiBlog #DigitalMarketing #Hashtags #DigitalGrahak


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